Nationwide Insurance Commercial: The Ultimate Guide

Whether you watch television regularly or not, chances are high that you’ve come across the famous Nationwide Insurance commercial. Known for its catchy jingle, relatable storyline, and emotional touch, the commercial has become a popular marketing campaign for the insurance provider.

In this article, we will dive deep into the Nationwide Insurance commercial and explore everything you need to know about it. From its history to the impact it has had on the insurance industry, we will cover it all.

History of Nationwide Insurance Commercial

The Nationwide Insurance commercial first aired in 2014 during the Super Bowl. Titled “Make Safe Happen,” the ad featured a young boy who had passed away due to a preventable accident. The ad sparked a lot of controversy and was criticized for being too emotionally manipulative.

However, Nationwide Insurance responded by saying that they aimed to raise awareness about the importance of home safety and accident prevention. The commercial was followed by several more ads, each with a different storyline but with the same message of promoting safe practices.

Impact on the Insurance Industry

The Nationwide Insurance commercial has had a significant impact on the insurance industry. It has pushed other insurance providers to put more emphasis on promoting safety and preventing accidents. Moreover, the commercial’s popularity has led to increased brand awareness for Nationwide Insurance and has allowed the company to stand out from its competitors.

In a 2017 survey, 64% of respondents claimed to be familiar with the jingle from the Nationwide commercial. Meanwhile, 57% of respondents said that they associated the jingle with Nationwide Insurance. These numbers indicate just how effective the commercial has been in promoting the brand.

FAQs

The Making of the Nationwide Insurance Commercial

Behind the catchy jingle and emotional storyline lies a lot of work and planning. Here’s how the Nationwide Insurance commercial was made:

The Concept

The concept for the commercial was to promote home safety and accident prevention. The creative team at Nationwide Insurance brainstormed different ideas and decided to go with a storyline that would evoke emotions in the audience.

The Script

Once the concept was finalized, the team started working on the script. The script had to be written in a way that would convey the message of the commercial while also being relatable and engaging.

The Casting

The casting process was crucial to the success of the commercial. The team had to choose actors who could convey the emotions required for the story. They chose a young boy to play the lead role and an older actor to play his father.

The Filming

The commercial was filmed over a period of several weeks. The team had to choose the right locations, set up the scenes, and make sure that everything was perfect before starting to film. The filming process was intense, with several retakes required to get the perfect shot.

The Music

The music for the commercial was composed specifically for Nationwide Insurance. The jingle was created to be catchy and memorable, making it easy for audiences to remember the brand.

The Nationwide Insurance Commercial: A Closer Look

Let’s take a closer look at the Nationwide Insurance commercial and analyze its different elements:

The Storyline

The storyline of the commercial revolves around a young boy who has passed away due to preventable accidents. The story is emotional and relatable, evoking empathy from the audience.

The Message

The message of the commercial is to promote home safety and accident prevention. The commercial reminds viewers that accidents can happen at any time and that it’s important to take the necessary steps to prevent them.

The Jingle

The jingle is one of the most memorable elements of the Nationwide Insurance commercial. It’s catchy and easy to remember, making it an effective way to promote the brand. The jingle has become so popular that it has been parodied in several other commercials as well.

The Impact

The impact of the Nationwide Insurance commercial has been significant. It has raised awareness about the importance of home safety and accident prevention, and has helped Nationwide Insurance to stand out from its competitors. Moreover, the commercial has become so popular that it has inspired other insurance providers to focus on promoting safety as well.

Conclusion

The Nationwide Insurance commercial has become an iconic marketing campaign that has had a significant impact on the insurance industry. Its emotional storyline and catchy jingle have made it memorable, while its message of promoting safety has inspired other insurance providers to follow suit. If you haven’t seen the commercial yet, be sure to check it out and see what all the fuss is about!